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Why should I use personas?

It's important to communicate with your donors in the right ways. Effective communication is key to keeping your donors engaged and reducing lapsed donors. 

And the best way to do this is by using personas. In this book you will learn:

- What donor engagement is and why it's important

- What personas are and why you need them

- Practical ways to start creating personas (and increase donor engagement) today!

Grab your free copy by filling out the form!